The mascot of the Washington Bullets was a popular and iconic figure associated with the basketball team during their time in the NBA. The mascot costume featured a character called "Hoops," which was a representation of a bullet with arms, legs, and a basketball head. The costume was designed with attention to detail, including the team's colors of red, white, and blue, as well as the iconic logo of the team. Hoops became a well-known symbol of the Washington Bullets and was often seen at games, events, and promotional activities. The mascot added an element of fun and excitement to the team's brand, engaging fans and creating a sense of community. Hoops the mascot helped create a unique identity for the Washington Bullets and played a significant role in establishing a strong fan base.
We’ve certainly done our fair share of trialing new and trending tools – from the Metaverse to Generative AI – but what’s important is that you keep sight of the tools that you can’t live without.
We ve certainly done our fair share of trialing new and trending tools from the Metaverse to Generative AI but what s important is that you keep sight of the tools that you can t live without. It acts as your North Star, helping you hone in on exactly what your target accounts are interested in their pain points, their goals, their hopes, their fears, and everything in between.
Hoops the mascot helped create a unique identity for the Washington Bullets and played a significant role in establishing a strong fan base. The costume was a visual representation of the team's spirit and passion for the sport, making it a beloved symbol among supporters. Overall, the Washington Bullets mascot costume played a crucial role in enhancing the team's image and creating a memorable experience for fans.
Let’s talk ABM: 8 ways to create true ABM Magic
In a recent episode of Let's talk ABM, we spoke with Laura Matthews, Director of Global ABM, EMEA at UiPath, about creating true 'ABM Magic'. Here are the key takeaways.
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Nicky Kemp strategicabm 550 60
Jun 23 2023 - 12min Read Date published: 2023-06-23 Date modified: 2023-08-07
They say “magic isn’t real”. We say, nonsense!
Magic, as defined by the Cambridge Dictionary, is “the use of special powers to make things happen that would usually be impossible.”
So, what is ABM if not magic?!
In this case, your special power is account intelligence, with a splash of empathy and a dash of compelling engagement added to the potent mix.
The outcome? Long-lasting, meaningful relationships with your highest-value accounts.
Sounds pretty magical if you ask us!
In a recent episode of Let’s talk ABM, we had the pleasure of speaking with Laura Matthews, Director of Global ABM, EMEA at UiPath, about the secret to crafting truly spellbinding ABM experiences for target accounts, and how UiPath’s Accelerate Program helps them on their journey.
In the interview (full recording here) we discussed:
- How to get Executive buy-in for ABM investment
- An inside look at UiPath’s Accelerate Program
- How to sprinkle 'ABM Magic' over your accounts
- Why Laura feels her role is more Sales than Marketing
So, let’s dive into some of Laura’s top tips for true ABM Magic:
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